NUS BBA

Students in 2010 or Later Cohorts

PROGRAMME REQUIREMENTS FOR THE BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) AND BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS [B.B.A. (Hons.)] DEGREES FOR STUDENTS IN 2010 OR LATER COHORTS

The B.B.A. programme requires students to complete 120 Modular Credits (MCs) to graduate. After completing at least 80 MCs worth of modules, students with a Cumulative Average Point (CAP) of 3.5 and above will be streamed into the B.B.A. Honours programme, which requires 160 Modular Credits to graduate.

When registering for modules, students are to note the prerequisites, which indicate the base of knowledge on which the subject matter of a particular module will be built. Before taking a module, students should complete any prerequisite module(s) listed for that particular module. Where prerequisites are specified, equivalent modules will also be accepted. If in doubt, students should consult the course instructor or academic advisors regarding the acceptable equivalent prerequisite modules.

The degree requirements for the B.B.A. programme and the B.B.A. (Hons.) programme are listed in Tables 1 and 2 below.

Table 1: B.B.A. Programme Requirements

Modules

Modular Credits (MCs)

% Of

Total MC Requirement

University Level Requirements

•   General Education Modules (at least 8 MCs)

•   Singapore Studies Module (at least 4 MCs)

•   Breadth: Electives Outside Business School (at least 8 MCs)

20

 

16.7%

 

Programme Requirements

•   Major Requirements

(a)  16 Core Modules (worth a total of 64 MCs)

(b) 6 Essential/Elective Modules

      - 6 modules within a specialisation (worth at least 24 MCs)*

88

73.3%

Unrestricted Elective Modules

Unrestricted Elective Modules

12

 

10%

 

Total

120

100%

 

*  Students may choose not to specialise.  In this case, the 24 MCs (i.e. 6 modules) of specialisation modules may be replaced by other business modules with approval from the Dean’s Office.

Table 2: B.B.A. (Hons.) Programme Requirements

Modules

Modular Credits (MCs)

% Of

Total MC Requirements

University Level Requirements

•  General Education Modules (at least 8 MCs)

•  Singapore Studies Module (at least 4 MCs)

•  Breadth: Electives Outside Business School (at least 8 MCs)

20

 

12.5%

 

Programme Requirements

•  Major Requirements

(a)  16 Core Modules (worth a total of 64 MCs)

(b) 11 Essential/Elective Modules

-   6 modules within a specialisation (worth at least 24 MCs)*

-  An Honours Dissertation (worth 3 modules / 12 MCs)

-   Field Service Project (worth 2 modules / 8 MCs)

108

67.5%

Unrestricted Elective Modules

Unrestricted Elective Modules

32

 

20.0%

 

TotaL

160

100%

 

*   Students may choose not to specialise.  In this case, the 24 MCs (i.e. 6 modules) of specialisation modules may be replaced by other business modules with approval from the Dean’s Office.

(1)   Core Modules

There are 15 core modules in the B.B.A. programme.  These are listed in Table 3 below

Table 3: List of Core Modules

Module Code

Module Title

(i)   Analytical Core

BSP1005

Managerial Economics

BSP2001

Macro and International Economics

DSC1007

Business Analytics – Models & Decisions

DSC2008

Business Analytics – Data & Decisions

(ii)   Functional Core

MNO1001

Management and Organisation

ACC1002

Financial Accounting

MKT1003

Marketing

BSP1004

Legal Environment of Business

ACC2002

Managerial Accounting

FIN2004

Finance

BSP2005

Asia Pacific Business Environment

DSC2006

Operations Management

BSP3001

Strategic Management

(iii)   Leadership Core

MNO2007

Leadership and Ethics

ES2002

Business Communication

MNO2009

Entrepreneurship

 

(2)   Essential/Elective Modules -  Specialisation

Each student may choose to specialise by taking six modules in one of the four specialisations listed in Table 4.

Table 4: List of Required Specialisation Modules

Module Code

Module Title

(A) Finance

FIN3101

Corporate Finance

FIN3102

Investment Analysis and Portfolio Management

FIN3103

Financial Markets

Plus any three Finance Elective Specialisation modules

(B) Operations and Supply Chain Management

DSC3201

Supply Chain Management

DSC3202

Purchasing and Materials Management

DSC3203

Service Operations Management

Plus any three Operations and Supply Chain Management Elective Specialisation modules

(C)  Management and Human Capital

MNO2302

Human Resource Management

MNO3301

Organisational Behaviour

MNO3303

Organisational Effectiveness

Plus any three Management and Human Capital Elective Specialisation modules

(D) Marketing

MKT2401

Asian Markets and Marketing Management

MKT3402

Consumer Behaviour

Plus any four Marketing Elective Specialisation modules

(Out of the four modules, at most one can be a level 2000 marketing module)

 

Students who wish to read two specialisations may use Unrestricted Elective Modules to freely complete a second Specialisation within the B.B.A. or B.B.A. (Hons.) programme. There is no entrance requirement (e.g. no CAP cut-off) for additional Specialisations. No module can be double-counted for more than one Specialisation.

Table 5 below lists the set of Elective Specialisation Modules that a student may choose over and above the Required Specialisation modules listed in Table 4.

Table 5: Elective Specialisation Modules

Module Code

Module Title

(A) Finance

FIN3115

International Financial Management

FIN3116

Options and Futures

FIN3117

Bank Management

FIN3118

Financial Risk Management

FIN3119

Risk and Insurance

FIN3120*

Topics in Finance

FIN3129

Independent Study in Finance

FIN3130

Financial Modelling

FIN3131

Fixed Income Securities

FIN4111

Research Methods in Finance

FIN4112*

Seminars in Finance

FIN4113

Personal Finance & Wealth Management

FIN4114

Private Equity and Investment Banking

FIN4119

Advanced Independent Study in Finance

(B) Operations and Supply Chain Management

DSC3213

Strategic Information Systems

DSC3214

Introduction to Optimisation

DSC3222*

Topics in Operations and Supply Chain Management

DSC3223

Operations Strategy

DSC3224

Dynamic Pricing & Revenue Management

DSC3225

Project Management

DSC3229

Independent Study in Ops & Supply Chain Management

DSC4211*

Seminars in Operations and Supply Chain Management

DSC4212

Managerial Decision Analysis

DSC4213

Analytical Tools for Consulting

DSC4214

Co-ordination and Flexibility in SCM

DSC4219

Advanced Independent Study in Ops & Supply Chain Management

(C)  Management and Human Capital

MNO3313*

Topics in Management and Human Capital

MNO3317

Advanced Leadership

MNO3318

Creativity and Innovation Management

MNO3319

Power and Influence in Organisations

MNO3320

Managing Change

MNO3321

Training & Development

MNO3322

Negotiation and Bargaining

MNO3323

Management of Employee Relations

MNO3329

Independent Study in Management & Human Capital

MNO4313*

Seminars in Management & Human Capital

MNO4314

Consulting to Management

MNO3419

Advanced Independent Study in Management & Human Capital

(D) Marketing

MKT2411  

Retail Entrepreneurship       

MKT2412  

Global Marketing

MKT2413

Marketing Research

MKT3412  

Services Marketing

MKT3413  

SME Marketing Strategy

MKT3416  

Business Marketing                

MKT3417  

Customer Asset Management

MKT3418  

Product and Brand Management

MKT3420 

Promotional Management

MKT3422*

Topics in Marketing

MKT3429

Independent Study in Marketing

MKT3513 

Game Theory and Strategic Analysis

MKT4411 

Marketing Strategy

MKT4412

Marketing Theory and Research

MKT4413 

Pricing Models and Strategy

MKT4416

Mktg Strategy Simulation & Case Analysis

MKT4415*

Seminars in Marketing

MKT4419

Advanced Independent Study in Marketing

 

*   Depending on the specific topics/seminars offered, the module may be worth 1, 2, 3 or 4 MCs.

Core, essential and elective specialisation modules are worth four Modular Credits each unless otherwise stated. Additional elective modules of one, two or three Modular Credits may be introduced as and when necessary.

(3)   Honours Dissertation

The dissertation requirement will be offered in two tracks: a more research oriented track that will focus on theoretical and empirical research at an appropriate level, and a more applied version that focuses on the application of theory to managerial and business issues.  The dissertation topic must be within the student’s area of specialisation.

(The Honours Dissertation requirement may be met by 12 MCs of level 4000 business modules, with at least 8 MCs from the student’s area of specialisation.)

(4)   Field Service Project

The Field Service Project is team-based.  This module will add relevance to students’ learning and will provide students the opportunity to serve and contribute to businesses, social enterprises and not-for-profit entities.  The module is therefore values-based while focused on relevance.

(This requirement may be met by 8 MCs of level 4000 business modules with special approval by the Dean’s Office.)

(5)   University Level Requirement

The University Level Requirement is a graduation requirement and it consists of (a) General Education Modules, (b) Singapore Studies module and (c) Breadth: Electives outside Business School. 

General Education Modules cover two broad subject groups:

Subject Group A: Science and Technology

Subject Group B: Humanities and Social Sciences

Students from Business Administration are required to read at least one General Education Module from Subject Group A, including polytechnic diploma holders who are granted advanced placement for one General Education Module.

(6)   Unrestricted Elective Modules

Students may take any modules to fulfil the “Unrestricted Elective Modules”. That is, they may take modules offered by the School of Business and/or modules offered outside the School to fulfil this requirement.

(7)     Personal Development & Career Management Programme

The School has been organising seminars and workshops to help students prepare for the working world. They will learn job search strategies, resume writing, interviewing skills, understanding one’s strengths and job motivations, networking techniques as well as business etiquette and corporate dressing. Such training is now offered to all business students as BFS1001 Personal Development & Career Management.

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