NUS BBA
Welcome to NUS BBA
At Asia's Global Business School, we seek students who demonstrate high EQ and a strong drive to pursue all-round excellence, in addition to having good communication and leadership skills.We intend Singapore's NUS BBA to be the magnet in Asia for the most promising burgeoning leaders and managers with global aspirations; we are creating a communal hothouse for the best around the world to mingle, learn and grow together. While designing the ideal milieu for each Bizader's social, intellectual and leadership developments, we are also ensuring that Biz will be the consummate cosmopolitan collegiate talent commune for building lifelong relationships.
We wish to be associated with the community of individually most valuable alumni -- being the most cherished professionals universally and having the strongest ties back to Biz. We are therefore always trying to globally attract the most enriching professors, the most engaging administrators and the most enterprising students to collectively empower a select and intimate circle of future movers and shakers of economies, societies and academia.
Latest News
NUS BBA student tops Traders Trophy Competition (Singapore edition)
Congrats to NUS Business School undergraduates Alvin Lim and Erik Santosa who beat students from other local universities to clinch 1st and 2nd prizes respectively at the national finals of the Traders Trophy Competition 2011 that was held at SGX on 14 Oct.
Alvin will represent Singapore at the Global Finals of the Traders Trophy Worldwide Competition next March at Amsterdam, Netherlands.

Winners of Traders Trophy Competition (Singapore Edition)
From left: Chew Yichao (NUS Engineering student, 2nd runner-up),
Alvin Lim (NUS BBA student, Champion)
and Erik Santosa (NUS BBA student, 1st runner-up)
NUS Business School wins HSBC/McKinsey Case Competition, beating teams from around Asia
14 June 2011
An undergraduate team from NUS Business School in Singapore has beaten teams from 15 other universities and colleges from Hong Kong, China, India, South Korea, Taiwan and Thailand to win the HSBC/McKinsey Business Case Competition 2011, held in Hong Kong earlier this month.
Each of the four members of the NUS Business School team, called "Team Genesis Consulting", have secured four-week internships in addition to a cash prize of HK$20,000. Two of the team members, Grace Teh and Marcus Lim, will work as summer interns at HSBC while the other two members Endi Asmira and Goh Aik Joon will work at McKinsey & Company.
The team's faculty adviser was Associate Professor Tan Soo Jiuan.

The competition, which was held in Hong Kong on June 1-2, was organised by the Asia Case Research Centre (ACRC), The University of Hong Kong (HKU) and was co-sponsored by McKinsey and the Hong Kong Bank Foundation.
Participating teams had to analyse unpublished business cases developed by a team of professional researchers from the ACRC and present their findings to a panel of senior executives from HSBC, McKinsey and other members of the business community in Hong Kong.
After beating Peking University in the semi-finals, the NUS team faced Tsinghua University in the final.
The judges commended Team Genesis Consulting on the clarity and well-structured flow of their presentation. In the final, McKinsey Managing Partner, Joseph Luc Ngai said the NUS team had displayed passion in their presentation and had defended their ideas very well even under intense questioning from the judges. Overall, the judges felt that Team Genesis Consulting was the best team they had seen in the four years of the competition.
In the final round focusing on corporate social responsibility, Team Genesis Consulting's recommendation was for Bolaven Farms, a coffee farm in Laos, to seek funding from socially-conscious financiers and to tap microfinance companies for support. They also proposed that Bolaven partner with Starbucks to market its products, as it would be in line with the Starbucks' philosophy on being a socially-responsible company.
"The HSBC/McKinsey Business Case Competition has enabled our team to make friends with other business students from the top business schools in Asia. It is indeed a valuable experience and opportunity for us, which we will treasure for a long time. We look forward to working at HSBC and McKinsey as interns this summer," said Grace Teh, member of Team Genesis Consulting.
She added, "We learnt a lot in the process, and the cases chosen for the competition have exposed us to a wide spectrum of industries and business areas."
The participating teams from Asia were:
China
- Fudan University
- Peking University
- Tsinghua University
Hong Kong
- The University of Hong Kong
- The Chinese University of Hong Kong
- Hong Kong Baptist University
- City University of Hong Kong
- Lingnan University
- Hong Kong University of Science and Technology
- The Open University of Hong Kong
- The Hong Kong Polytechnic University
India
- University of Delhi
South Korea
- Yonsei University
Singapore
- NUS Business School
Taiwan
- National Chengchi University
Thailand
- Thammasat University
More information on the competition can be found here: http://www.acrc.org.hk/casecompetition/
For more information, please contact:
Adeline Leong
Senior Manager, Corporate Communications
NUS Business School
Tel: +65 6516 8996, +65 9182 9043
ABOUT NUS BUSINESS SCHOOL
Established in 1965, National University of Singapore (NUS) Business School is known for providing management thought leadership from an Asian perspective, enabling its students and corporate partners to leverage global knowledge and Asian insights. This combination of global expertise and Asian acumen is reflected in all aspects of its research, teaching and industry outreach. As Asia's Global Business School, NUS Business School is a leading authority on business in Asia.
The school has consistently received top rankings in the Asia-Pacific region by independent publications and agencies, such as The Financial Times, Economist Intelligence Unit, and QS Top MBA, in recognition of the quality of its programmes, faculty research and graduates. In its 2010 rankings, The Financial Times ranked NUS Business School's Asia-Pacific Executive MBA programme 27th in the world. It also ranked the NUS MBA 23rd in the world in 2011. Recently, QS Global 200 Business Schools 2009: The Employers' Choice Survey rated NUS Business School graduates third in the Asia Pacific. The School's research is ranked 52nd in the world by the University of Texas, Dallas.
The school is accredited by AACSB International (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System), endorsements signifying that the school has met the highest standards for business education.
The school has more than 110 research faculty, over 2,500 BBA, MBA, Executive MBA, and PhD students; more than 2,000 annual participants in Executive Education programmes; and over 45,000 alumni in diverse organisations and positions of leadership throughout the world.
NUS BBA team crowned champion in NUS-HTC Apprentice Challenge
The NUS BBA team, comprising of team members Eilton Ho, Gareth Tan, Low Han Yew and Zhang Wen Wei, emerged winners in the HTC-NUS Apprentice Challenge.
Participants of the Challenge have to form four-member teams to sell HTC's latest Android-based smartphone, the HTC Wildfire. Teams have seven days to conceptualise their business plans but only the top 10 teams get to present their ideas. These are further shortlisted to the top five teams, where they are given seed money of S$2,000 to execute their plans.
The NUS-HTC Apprentice Challenge is a collaboration between the National University of Singapore Students' Union and HTC Singapore, which aims to foster entrepreneurship among NUS students and allows their plans to be brought to reality.
NUS Business School emerged as Overall Champion of Rag and Flag 2011
With a victorious start to the new academic year, NUS Business School emerged as the overall champion of Rag and Flag 2011, clinching the highest award, the NUS Chancellor's Shield, as well as seven others:
• Best Total Overall Flag Collection
• Best Total Coin Collection
• Best Per Capita Collection
• Most Outstanding Progress Award (Absolute)
• Best Float Design
• Best Costume
• Best Presentation (2nd Runner-Up)
The awards are recognition of not just our students' efforts in raising funds for the less-privileged, but also the hard work and sleepless nights building their float from scratch, and the almost-daily practice sessions for the performance.

Lively performance put up by NUS Business School’s students on Rag Day, held in conjunction with the National Day celebrations on 9 August 2011 at The Promontory @ Marina Bay

The winning float on display at the Mochtar Riady Building
About Rag and Flag
Rag Day is an annual NUS event held to thank the public for their generous donations during Flag Day where 4,800 freshmen and seniors pound the streets all over Singapore to raise funds for the needy. This year, more than $480,000 was raised for 21 beneficiaries such as the NTUC Eldercare Co-operative Ltd, the Metta Welfare Association, the Singapore Children’s Society and the Singapore Heart Foundation.
Following the yearly tradition, a range of beautiful floats were creatively constructed using recycled materials and showcased before the NUS community, together with lively performances put up by the students on Rag Day. This year, a total of 15 floats were built – 14 by students representing their faculties and hall of residences, and one by NUS alumni.
Overall champion at inaugural Ernst & Young Singapore Business Case Competition
Our students have once again proven their mettle in case competitions by bringing home the championship of the inaugural Ernst & Young Singapore Business Case Competition. Open to all undergraduates from the four universities in Singapore, the finals on 26 March 2011 saw the NUS Business School team comprising Choo Xin Yao (BBA), Damien Goh Jun Rong (BAC), Lim Swee Keat (BBA) and Wang Jiazhao (BBA) beat their competitors hands-down, and emerged winners. The theme for this year's competition was sustainability. The competition aimed to encourage the exploration of innovative yet sustainable ideas, and to promote sustainable behavior amongst business leaders of tomorrow. Participants were not only tested on their business skills and acumen, but were also engaged in the analysis and development of sustainable practices and strategies. After five hours of grueling intensive preparation, teams were given 15 minutes for presentation, followed by a 15-minute Q&A by the judges. The NUS Business School team made such an impression with their proposed business plan that they were, without doubt, the best among the lot.NUS School of Business wins CBS Case Competition
This year's CBS case competition was one of the largest ever as it was marking its 10th anniversary. Guests-of-Honour included Danish royalty, Her Excellency Alexandra, Countess of Frederiksborg, Danish Minister of Science and Technology, Ms. Charlotte Sahl-Madsen and ambassadors from the different countries. With support from renowned companies such as the Carlsberg Group, Deloitte, Saxo Bank, the Scandinavian tobacco group, Boston Consulting Group and Wunderman, the budget for this year's competition amounted to nearly half a million Singapore dollars. To the delight of the ladies, the case that the team was assigned was on fashion retail giant H&M's future growth direction. The team had only 32 hours to solve the case, prepare a PowerPoint presentation and submit an executive summary. In between cracking their heads for the solution, the team also had to get used to the freezing climate and vastly different food options. The European business environment which the team was unfamiliar with raised the challenge quotient further. The finals presentation proved to be a totally unforgettable experience for the team. Numerous outbursts of thunderous cheers and applause from the audience kept their adrenaline running high, but it also resulted in an unexpected challenge - Tobias, the last speaker, had to deliver his speech in just one minute as the interruptions from the audience had eaten into his presentation time. Fortunately, all's well that ends well. He managed to finish up with just a few more seconds to spare. NUS Business School was the clear winner. When making the announcement, chairman of the jury Mr Oscar Mosgaard commented that the panel had decided to award the championship to the team that "kept it simple, understood the consumer, understood the business and showed H&M how it can expand into Asia-Pacific." It was obvious that NUS Business School had won. The team received a standing ovation from the audience when crowned the champions. Do join me in extending my heartiest congratulations to Caroline, Candice, Tobias and Che Min for thriving under such intense pressure and turning in such a sterling performance!NUS is #27 Globally on the Times Higher Education World Rankings 2011!
For the full article, please click here.The 33rd Inter-Collegiate Business Competition
The 33rd Inter-Collegiate Business Competition (I.C.B.C) organized by the Queen's University School of Business, Canada was held from 6th to 8th January 2011. In the first time NUS was invited to participate in this international competition, our Business Policy team did the school proud, and emerged 2nd Runners-Up! Consisting of Chan Fun Ruey, Candice Lim Min Wei and Vincent Low Kah Kee from the BBA(H) program, team Aegis Consulting had to go through gruelling preliminaries, and after that endure a 5.5 hour deliberation period where all they were equipped with was one laptop without internet connection nor pre-prepared content. In this instance, the team pooled their expertise in Marketing, Finance and Operations to present a convincing case to the judging panel. The trio faced overwhelming odds to emerge as the only foreign team/school to obtain a placing in the entire competition. This year, the competition attracted a record submission of over 180 from more than 40 universities. Other universities that participated include Chulalongkorn University, HEC Montreal, McGill University, Simon Fraser, Richard Ivey, University of British Columbia and many others. Team Captain Chan Fun Ruey shares, "We are fortunate to have prevailed in the largest and longest-running undergraduate business case competition in Canada. This is the first time NUS participated in this competition, unlike some of the schools who have been participating since its inception. By applying what we have learned from school as well as from our previous case competition experience, we were able to close this difference. Having had the opportunity to participate in numerous other case competitions, we've learnt that every competition is unique and cannot be compared. The most important takeaway that we have, and that the school would want every student to have, would be to learn from every experience and stand ready to grab the next opportunity whenever it comes. We are proud to carry the NUS flag up high in the international arena once again.Team Trinity: (L-R) Pang Junyi, Loo Li Yi Jasmine, Oh Sze Chiet Kris, Imelda Wongso and Wieta Anton Honoris
Rounding off the year on a high note is the good news that Team Trinity, comprising final and penultimate Business and double degree students Pan Junyi, Loo Li Yi Jasmine, Oh Sze Chiet Kris, Imelda Wongso, and Wieta Anton Honoris, came in tops in the highly competitive CFA Global Investment Research Challenge (GIRC)! Team Trinity beat the teams from SMU and NTU hands-down and will be representing Singapore in the subsequent Asia Pacific round to be held in Bali, Indonesia next year. In the competition, Team Trinity produced an investment research report to recommend the purchase of Singapore-listed stock Yangzijiang and presented it to the judges who were investment professionals. The students' depth of knowledge, excellent presentation skills and strong team synergy were outstanding and clinched the trophy for them. "Team Trinity's win highlights the significance of team play in business in this millennium. It is not about heroes but understanding that the strength of the team is in the weakest link. The chemistry of Trinity is hard to emulate and from working with them, I observe that humility is the team's asset," remarked faculty advisor Assoc Prof Lam Swee Sum, Department of Finance. Added Dr Lee Hon Sing, also an advisor to the team, "I totally agree that it is rare to have such a perfect team. The difficulty in winning is two-fold. Firstly, the students need to be technically-skilled enough to build sound financial models to value the stock of the company; and secondly, they need to be excellent in presentation as the presentation skills required are much more demanding than in case competitions." Team leader Anton shared that their main motivation was for NUS Business School to clinch her first championship in this competition and were thankful that their efforts have paid off. "Going forward, the key is to remain humble and not let this win get to our heads. We will definitely put our best foot forward and fly the NUS flag high in Bali!" Given the amount of time and effort that the members have put in, Team Trinity is indeed deserving of the champion title. On behalf of the School, I applaud them for their sterling performance and wish them all the best in the upcoming regional round.BBA Students clinch 2nd Runner up position in 2010 HKUST Citi International Case Competition
Our BBA students have done the school proud once again. Team Genesis, comprising of Endi Asmira, Goh Aik Joon, Keith Lai Weixuan and Yeow Xinjie, competed in the 8th annual Citi International Case Competition 2010 held in Hong Kong and emerged victorious. Jointly organized by Citi Hong Kong and Hong Kong University of Science and Technology's School of Business and Management, the competition saw 19 participating teams from 10 different countries which included Canada, Finland, Japan, Korea, China, Netherlands, New Zealand, Singapore, Thailand and the U.S. The participants were challenged to produce and present, within 26 hours, creative and feasible recommendations to the strategic issues and managerial dilemmas experienced by Cathay Pacific Catering Services (H.K.) Ltd (CPCS) - the world's largest flight kitchen which supplies to over 30 airlines with a daily production capacity of 80,000 meals. Team Genesis was the only Asia-Pacific team to advance to the finals. During the final round, the students presented their ideas in front of a panel of judges which included Ms Jenny Lam, the General Manager of CPCS. The team eventually emerged second runner-up with their in-depth recommendations and understanding of the catering industry. In an earlier case competition – the NUS-Shell Business Case Competition 2010 – Team Genesis emerged champions, showcasing their passion and drive in thriving at such competitions. The team and I would like to thank Associate Professor Tan Soo Jiuan, from the Department of Marketing, for all the advice and dedicated help she had provided. We would also like to thank Dr Helen Chai and Clement, without whose help, the team would not have been able to participate in the competition so smoothly. Many thanks also to seniors Chan Fun Ruey, Tobias Chen and Vincent Low who spent their time during the weekends providing feedback to the team. Congratulations Team Genesis, and well done for doing NUS Business School proud.NUS BBA programs goes from strength to strength in this year's Indicative Grade Profile release
Gold for Singapore & S'pore's hotshots (The Straits Times)
Article featuring our BBA student Jasmine Ser, who, together with fellow shooter Aqilah Sudhir, set a new Commonwealth Games record in the women's 50m rifle 3-position (pairs) event. It also won them a Gold medal for Singapore.Click here to view the The Straits Times article.
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