2006 Achievements

Creativity, inspiration, eloquence, hard work and a flair for presentations, these are all attributes that are required to excel in business case competitions. NUS Business School students compare favourably even when they are up against international competitors from the very top Business Schools around the world. Here are some of the competitions and Businesss case winnings that our BBA students have won over the years.


Copenhagen Business School Case Competition (March 2006)

Hosted by Copenhagen Business School

Competition Background

  • The competition pitted NUS Business School against twelve teams from renowned universities around the world. University of British Columbia clinched the top spot, while NUS shared the runner-up position with Tsinghua University.
  • The 48 participants were given 32 hours to solve a real business challenge that Danish industrial manufacturer Danfoss was facing. The NUS team proposed that the multi-national company pursue a strategy to reengineer its value chain and reach new markets, so as to ultimately redefine the way it does business.
  • The three finalist teams presented their solutions before the CEO and board of directors of Danfoss, as well as a panel of industry experts which included the director of the Denmark Stock Exchange and a partner from McKinsey & Company.
  • The competition is organized entirely by students from the Copenhagen School at a budget of about a quarter million Singapore dollars.

Faculty Advisor
Associate Professor Lau Geok Theng

Team Members
Reginald Reagan Lee
Doreen Ng
Jolene Tan
Toh Xing Yu

Award(s) won


Copenhagen Business School Case Competition (March 2006)

Organised by University of Southern California

Competition Background

  • The team defeated four other teams in the preliminary group stage and qualified for the finals, which was eventually won by the University of Texas, Austin, with Indiana University coming in second.
  • The contest saw 24 top-ranked international and US business schools pitting against each other as they work on a business case involving Jets International, a US-based private aviation charter company. Among the teams were Wharton, Haas, Copenhagen Business School, HKUST and Melbourne University.

Faculty Advisor
Associate Professor Albert Teo

Team Members
Aana Lawton
Celeste Chong
Leonard Ng
Navin Chandra Nathani

Award(s) won
Finals, Top eight teams