NUS BBA

BBA Academic Programmes

PROGRAMME REQUIREMENTS FOR THE BACHELOR OF BUSINESS ADMINISTRATION (BBA) FOR STUDENTS FROM ACADEMIC YEAR 2017/2018 ONWARDS.

Under the new BBA 2017 programme students are enrolled directly into an Honours programme, which they can withdraw if they wish. Students are required to complete 160 Modular Credits (MCs) to graduate.

The degree requirements for the refreshed BBA programme are listed below. For further elaborations on each component, please refer to the drop-down accordions.

BBA DIRECT HONOURS PROGRAMME REQUIREMENTS 

Programme Requirements

University Level Requirements

  • General Education Modules

Programme Requirements

  • BIZ Core Modules
  • BIZ Specialisation Modules
  • Honours Programme Modules
Unrestricted Elective Modules

Non-credit, Graduating Requirements

  • Academic Orientation Modules
  • Intensive Primer Module
  • Career Preparation Module

The University Level Requirement (ULR) is a graduation requirement which comprises General Education, aimed to connect disciplinary knowledge and perspectives with the skills needed for lifelong learning beyond the university.

For cohort 2015/16 onwards:
All students are required to read and pass five General Education (GE) modules, one from each pillar:

  1. Human Cultures
  2. Asking Questions
  3. Quantitative Reasoning
  4. Singapore Studies
  5. Thinking and Expression

Students are strongly encouraged to complete the GE modules within the first two years of their candidature.

For cohorts 2010/11 to 2014/15:
The ULR consists of:

  • 2 General Education (GE) Modules,
  • 1 Singapore Studies module and
  • 2 Breadth modules (i.e. electives outside Business School).

GE Modules cover two broad subject groups:

Subject Group A: Science and Technology
Subject Group B: Humanities and Social Sciences

BBA students are required to read at least one GE Module from Subject Group A, including polytechnic diploma holders who are granted advanced placement for one GE Module.

The NUS BBA programme features a streamlined core with 13 foundational modules. Individually, the modules contribute to either the Leadership, Analytical or Functional component of the core curriculum. Collectively, they provide NUS Business students a comprehensive, strong foundation to various aspects of business. The modules are listed below.

List of Core Modules

Module CodeModule Title
(i)   Analytical Core
DSC1704 Decision Analytics using Spreadsheets (NEW!)
DSC2702 Programming for Business Analytics (NEW!)
BSP1703 Managerial Economics
BSP2701 Global Economy (NEW!)
(ii)   Functional Core
ACC1701 Accounting for Decision Makers (NEW!)
BSP1702 Legal Environment of Business
MKT1705 Principles of Marketing
MNO1706 Organisational Behaviour (NEW!)
FIN2704 Finance
DSC2703 Operations and Technology Management (NEW!)
(iii)   Leadership Core
MNO2705 Leadership and Decision Making under Uncertainty (NEW!
BSP3701 Strategic Management
ES2002 Communication Skills for Business Leaders

The curriculum boasts 7 specialisations for students to choose from. New to the curriculum are 3 specialisations – Business Analytics, Innovation & Entrepreneurship, and Business Economics. Please refer to the tables below about each specialisation and their modules.

Students are required to fulfil 24MCs of specialisation modules. Those who wish to read two specialisations may use Unrestricted Elective Modules to freely complete a second specialisation within the BBA programme. Note that no module can be double-counted for more than one specialisation. There is also no entrance requirement (e.g. no CAP cut-off) for reading additional specialisations.

Students may read up to a maximum of 60MCs of level 1000 modules. Any level 1000 module taken in excess of the 60MCs will not count towards the fulfilment of the degree requirements. For polytechnic graduates, 12MCs of advanced placement credits (exemptions) awarded under Unrestricted Electives from work completed at the polytechnic level, will NOT be counted against the 60MCs limit.

A module may be worth 1, 2, 3 or 4 MCs. Any level 3000/4000 business modules that are not listed may also be counted towards that particular specialisation according to the module prefixes e.g. DSC, FIN, MNO and MKT. Core, required and elective specialisation modules are worth four MCs each unless otherwise stated. Additional elective modules of one, two or three MCs may be introduced as and when necessary.

  1. Business Analytics

    With the increasing availability of computing power, decision making has undergone an evolutionary change, resulting in more use of data at all levels within an organisation. Thus a business graduate must be equipped with data skills.

    We also see positions requiring a higher level of analytics know-how being advertised by recruiters to form decision teams with expertise in collecting and extracting actionable intelligence out of data. We aim to train our business students to the level where they can immediately be a valuable interface between data scientists and senior management, or qualify for the best graduate business analytics programmes globally.

    This specialisation will pivot on the core business knowledge already acquired by all BBA students, and will take good contextual management understanding as given. Graduates with this specialisation should function very well as a data-savvy business consultant, either internally for the graduate͛s' own organisation or externally for client organisations.

    Business students will already have benefited from instructions in the online academic orientation module BPM1702 Microsoft Excel Skills for Business at the beginning of their first year, as well as DSC1704 Decision Analytics using Spreadsheets and the DSC2702 Programming for Business Analytics.

    List of Business Analytics Specialisation Modules

    Module CodeModule Title
    DSN3701 Introduction to Optimisation
    DSN3702 Descriptive Analytics with R
    DSN3803 Predictive Analytics in Business
    DSN3711 Stochastic Models in Management
    DSN3712 Dynamic Pricing & Revenue Management
    DSN4711 Advanced Analytics with R
    DSN4712 Statistical Learning for Managerial Decision
    DSN4761 Seminars in Analytics
    DSN4811 Analytical Tools for Consulting
    DSS4811 Data Visualisation & Actionable Intelligence
    MKT3811 Marketing Analysis and Decision Making
    MKT4812 Marketing Analytics
    BT4221 Big Data Techniques and Technologies
    IS4241 Social Media Network Analysis
  2. Innovation and Entrepreneurship Specialisation 

    The Innovation and Entrepreneurship specialisation aims to equip our students to become visionaries and change makers to lead the transformation of Singapore businesses into the future economy. The pace of innovation means the industries our students enter will drastically transform over the course of their careers. Economic growth will come from leaders who understand the organisational and business challenges inherent in these changes, and are comfortable managing an uncertain environment. This specialisation will furnish our students with broad theoretic lenses to lead change effectively, whether in an entrepreneurial venture or a large multinational corporation. Partnered with rich experiential projects and modules, students will enter the workplace comfortably applying these theories with the broader skills developed in the BBA Programme.

    This specialisation will interest a broad cross-section of BBA students from those planning specific careers in management consulting or entrepreneurship to those who want to be well-equipped for the dynamic industrial environment.

    List of Innovation and Entrepreneurship Specialisation Modules

    Module CodeModule Title
    Innovation & Entrepreneurship Specialisation Required Modules
    BSN3701 Technological Innovation
    BSN3702 New Venture Creation
    BSN3703 Entrepreneurial Strategy
    MNO3811 Social Entrepreneurship

    Innovation and Entrepreneurship Specialisation Elective Modules
    (Choose any 2 specialisation elective modules from the list below)

    BSN3711 The Entrepreneurial Ecosystem in Singapore & SE Asia
    BSN3712 Innovation and Intellectual Property
    DSN3713 Entrepreneurial Boot Camp
    BSN4811 Innovation and Productivity
    MNO4861C SILHCM: Corporate Entrepreneurship & Business Model Evaluation
    TR3001 New Product Development
  3. Business Economics Specialisation

    To ensure that students in this specialisation receive holistic training in business economics, the curriculum offers distinct alternative pathways from the second to the fourth year. To maximise synergies, the curriculum uses multiple modules from the Departments of Economics, Decision Sciences, and Marketing.

    Why Business Economics?

    a) Offers a coherent specialisation for BBA students seeking careers in management or economic consulting, finance, or general management.

    b) Develops a group of talent who will be well versed in business and management practices, and are also strongly proficient in economics.

    Who should take it?

    a) BBA students pursuing careers in management or economic consulting.

    List of Business Economics Specialisation Modules

    Module CodeModule Title
    Business Economics Specialisation Required Modules
    BSE3701 Macroeconomic Principles in the Global Economy
    BSE3702 Economics of Strategy
    BSE3703 Econometrics for Business I

    Business Economics Specialisation Elective Modules
    (Choose any 3 specialisation elective modules from the list below)

    BSE3751 Independent Study in Business Economics
    BSE4711 Econometrics for Business II
    BSE4712 Economics of Organisations
    BSE4751 Advanced Independent Study in Business Economics
    BSN4811 Innovation and Productivity
    DSN3803 Predictive Analytics in Business
    DSN4811 Analytical Tools for Consulting
    DSS4812 Business-Driven Technology
    MKT3812 Game Theory & Strategic Analysis
    MKT4811 Pricing Strategy
    EC3322 Industrial Organisation I
    EC3332 Money and Banking I
    EC3373 ASEAN Economies
    EC3375 Economy and Business of Japan and Korea
    EC3378 Emerging India in Asia's Economic Integration
    EC3396 Economic Analysis of Law I
    EC3394 Psychology and Economics
  4. Leadership and Human Capital Management Specialisation

    Leadership is the linchpin in organisations and teams. By understanding leadership, students will place themselves in a central node of influence to inspire people, create organisational outcomes, and ultimately realize the full potential of human capital.

    To keep the specialisation current and relevant, keen attention will be paid to the shifting business landscape that forms the backdrop to leadership, for instance, trends on human resource (HR) big data analytics, controversial new organisational structures, and the impact of technology and globalization. These will be addressed in advanced seminar classes in collaboration with other departments where we probe the evolving role of leadership and how to lead organisations to stay ahead in a rapidly changing world. At the same time, Human Capital Management will proactively address the changes in the environment, especially on its horizontal and vertical alignment with strategy and culture to obtain sustainable competitive advantage for the firm and people.

    Students who achieve this specialisation can look forward to careers in management consulting, HR consulting, organisation development, HR generalist/specialist, and HR policy maker.

    List of Leadership & Human Capital Management Specialisation Modules

    Module CodeModule Title
    Leadership & Human Capital Management Specialisation Required Modules
    MNO3701 Human Capital Management
    MNO3702 Negotiation and Conflict Management
    MNO3703 Leading in the 21st Century

    Leadership & Human Capital Management Specialisation Elective Modules
    (Choose any 3 specialisation elective modules from the list below)

    MNO3711 Managing Change
    MNO3712 Training and Development
    MNO3713 Management of Employee Relations
    MNO3714 Business with a Social Conscience
    MNO3715 Leading Groups and Teams
    MNO3751 Independent Study in Leadership & Human Capital Mgt
    MNO3752 Independent Study in Leadership & Human Capital Mgt (2 MC)
    MNO3761 Topics in Leadership and Human Capital Management
    MNO3761A  SILHCM: Employee and Organisational Misbehaviours    
    MNO3761B  SILHCM: Managing China Venture    
    MNO3811 Social Entrepreneurship
    MNO4711 Consulting to Management
    MNO4712 Experiencing Work: Effects on Behaviour & Well-Being
    MNO4713 Leading Across Borders
    MNO4714 Developing Impactful Social Sector Solutions
    MNO4751 Adv Independent Study in Leadership & Human Capital Mgt
    MNO4752 Adv Independent Study in Leadership & Human Capital Mgt (2 MC)
    MNO4761 Seminars in Leadership and Human Capital Management
    MNO4761A  SILHCM: Compensation and Performance Management    
    MNO4761B SILHCM: Job Attitudes    
    MNO4861C SILHCM: Corporate Entrepreneurship & Business Model Evaluation    
  5. Finance

    Singapore is the third largest financial centre in the world based on the Global Financial Centres Index 2016. Its finance industry has the largest total asset compared to that of its other industries. The finance specialisation aims to produce ethical, high quality and job-ready finance professionals with a global mind-set for the finance industry. This is achieved through the following dimensions: industry relevance, ethics, breadth, rigour, and cross discipline.

    The finance specialisation is a Certified Finanacial Analyst (CFA) programme partner, meeting the CFA programme curriculum requirements which are updated frequently for industry relevance. The specialisation involves many distinguished industry professionals as adjunct professors and invited speakers, bringing to the classroom the latest know how and innovations in the industry. Other than internships, students complete a field service project with a company in the industry which involves solving real business problems faced by the company. Students take part and perform well in finance competitions organised by the industry.

    The finance specialisation takes the development of ethics very seriously. All students go through an ethics workshop based on the CFA Institute Code of Ethics and Standards of Professional Conduct. The ethics dimension is often revisited in every finance module through discussions and case studies. Students are held to the highest standard of ethics requirement, especially in the area of nonplagiarism, honesty in assessment related work, and professionalism in project work.

    The specialisation addresses the need for breadth through its three required finance modules: FIN3701 Corporate Finance, FIN3702 Investment Analysis and Portfolio Management and FIN3703 Financial Markets. This ensures that students know the basic workings in the various sectors within the finance industry. It addresses the need for rigour through its many elective subjects ranging from the area of asset management, to personal finance, banking and business finance. Students may package their electives freely to develop all rounded rigor or specialized rigor for a particular finance career.

    The finance specialisation integrates well with other specialisations in the Business School producing not just finance specialists but balanced business professionals with strength in leadership and technology. Students have enough elective modules to take another specialisation such as marketing, decision science and management. The case studies and projects in the finance modules often require analysis in these other specialisations as well. The specialisation supports overseas student exchange programme stimulating the development of global mind-set and perspectives in finance.

    The finance specialisation employs the latest and best pedagogy for education including blended learning. Some modules are conducted in our trading and computer lab complete with industry software such as Bloomberg and MSCI Barra, producing job-ready graduates. The specialisation enjoys the support of its numerous enthusiastic and dedicated alumni. They regularly come back for networking sessions with undergraduates and provide mentorship and career guidance. This adds to the vibrancy and colourful learning experience in the specialisation.

    List of Finance Specialisation Modules

    Module CodeModule Title
    Finance Specialisation Required Modules
    FIN3701 Corporate Finance
    FIN3702 Investment Analysis and Portfolio Management
    FIN3703 Financial Markets

    Finance Specialisation Elective Modules
    (Choose any 3 specialisation elective modules from the list below)

    FIN3711 International Financial Management
    FIN3712 Options and Futures
    FIN3713 Bank Management
    FIN3714 Financial Risk Management
    FIN3715 Risk and Insurance
    FIN3716 Financial Modelling
    FIN3717 Fixed Income Securities
    FIN3718 Value Investing in Asia
    FIN3751 Independent Study in Finance
    FIN3752 Independent Study in Finance (2 MC)
    FIN3761 Topics in Finance
    FIN3761A  TIF: Transaction Banking
    FIN3761B  TIF: China's Capital Markets
    FIN3761C  TIF: Foreign Exchange Trading
    FIN3761D  TIF: Physical Commodity Markets and Assets
    FIN4711 Research Methods in Finance
    FIN4712 Personal Finance and Wealth Management
    FIN4713 Advanced Portfolio Management: Securities Analysis & Valuation
    FIN4714 Valuation and Mergers & Acquisition
    FIN4715 Measuring Success in Philanthropy and Impact Investing
    FIN4716 Equity Research Seminar
    FIN4717 Entrepreneurial Finance
    FIN4751 Advanced Independent Study in Finance
    FIN4752 Advanced Independent Study in Finance (2 MC)
    FIN4761 Seminars in Finance
    FIN4761A  SIF: Private Equity
    FIN4761B  SIF: Investment Banking
    FIN4761C  SIF: Applied Portfolio Management Techniques
    FIN4761D  SIF: Corporate Governance & Financial Policy
  6. Marketing Specialisation

    Marketing, more than any other business functions, deals with customers. It is about managing profitable customer relationships by satisfying customer needs better than competition, thus creating superior value for customers. Hence, students majoring in Marketing should understand not only the company and its customers, but also the competition in the context of the political, economic, socioeconomic, and technological environment to identify opportunities and harness them through well thought out product, pricing, distribution and promotion strategies to bring value not only for the customers but also to the company.

    As such, marketing modules are developed and offered at various stages of the curriculum to enhance learning progression and outcomes consistent with what Marketing is. All students begin with learning the standard MKT1705 Principles of marketing in their first year. The second marketing module (MKT3701: Marketing Management) builds on the principles by sharpening students' analytical proclivity and going in-depth in key topics especially from a managerial and strategic perspective. The Consumer Behaviour (MKT3702) module drills deep into understanding customers – the fundamental premise of marketing; specifically, how consumers affect business practices and also how marketers influence them. These modules are the building blocks upon which electives are offered. Our electives cover comprehensively the strategies involving what is often termed the marketing mix – product and brand, pricing, retailing and promotion. As Singapore is a service economy, our curriculum offers a Services Marketing module to equip students for this important sector.

    Beyond these marketing mix modules, we keep current with offerings concerning Digital Marketing as well as Customer Relationship Management, among others. As data analytics is an important driver in today's businesses, we offer MKT3722 Research for Marketing Insights, MKT3811 Marketing Analysis and Decision Making, as well as MKT4812 Marketing Analytics to train Marketing majors in understanding the quantitative bases behind strategies. The final-semester capstone module – MKT4715 Business Strategy Simulation for Marketers – serves as the experiential-learning proving ground in which Marketing specialists can traverse their amassed knowledge in running a virtual organisation.

    List of Marketing Specialisation Modules

    Module CodeModule Title
    Marketing Specialisation Required Modules
    MKT3701 Marketing Management
    MKT3702 Consumer Behaviour

    Marketing Specialisation Elective Modules
    (Choose any 4 specialisation elective modules from the list below)

    MKT3711 Services Marketing
    MKT3712 SME Marketing Strategy
    MKT3713 Marketing Channels
    MKT3714 Marketing in a Digital Age
    MKT3715 Business-to-Business Marketing
    MKT3716 Customer Relationship Management
    MKT3717 Product & Brand Management
    MKT3718 Advertising and Promotion Management
    MKT3719 Branding Strategy
    MKT3720 Retail Marketing
    MKT3721 Global Marketing
    MKT3722 Research for Marketing Insights
    MKT3751 Independent Study in Marketing
    MKT3752 Independent Study in Marketing (2 MC)
    MKT3761 Topics in Marketing
    MKT3761A  TIM: Wealth Management Marketing
    MKT3811 Marketing Analysis & Decision Making
    MKT3812 Game Theory and Strategic Analysis
    MKT4711 Marketing Strategy
    MKT4712 Marketing Theory: Cultivating Critical Thinking
    MKT4713 Marketing Strategy Simulation & Case Analysis
    MKT4714 Consumer Decision Making
    MKT4715 Business Strategy Simulation for Marketers
    MKT4716 Consumer Culture Theory
    MKT4751 Advanced Independent Study in Marketing
    MKT4752 Advanced Independent Study in Marketing (2 MC)
    MKT4761 Seminars in Marketing
    MKT4811 Pricing Strategy
    MKT4812 Marketing Analytics
  7. Operations and Supply Chain Management Specialisation

    Managing business operations effectively is crucial to the competitive advantage of any organisation. This specialisation is not only designed for students who are keen to venture into the functional area of operations and/or supply chain management, but also for anyone who will play an effective role in contributing to the competitiveness of any organisation regardless of industry sectors.

    Built upon the BBA core module - DSC2703 Operations and Technology Management, students are equipped with foundational knowledge in supply chain management and service operations, which are applicable to both manufacturing and service industries. Electives related to project management, information management and business analytics provide students with essential knowledge and skills needed for sound decision making and effective management of business operations. Given growing environmental concerns, sustainable operations management becomes a highly relevant and valuable topic. The specialisation offers an elective project module to provide students with hands-on experiences in understanding issues and resolving challenges in the operations and supply chain domain.

    List of Operations & Supply Chain Management Specialisation Modules

    Module CodeModule Title
    Operations and Supply Chain Management Specialisation Required Modules
    DSS3701 Supply Chain Management
    DSS3702 Purchasing and Materials Management
    DSS3703 Service Operations Management

    Operations and Supply Chain Management Specialisation Elective Modules
    (Choose any 3 specialisation elective modules from the list below)

    DSS3711 Strategic Information Systems
    DSS3712 Physical Distribution Management
    DSS3713 Project Management
    DSS3714 Sustainable Operations Management
    DSS3751 Independent Study in Ops & Supply Chain Management
    DSS3752 Independent Study in Ops & Supply Chain Management (2 MC)
    DSS3761 Topics in Operations & Supply Chain Management
    DSS4711 Supply Chain Applied Project
    DSS4751 Advanced Independent Study in Ops & Supply Chain Management
    DSS4752 Advanced Independent Study in Ops & Supply Chain Management (2 MC)
    DSS4761 Seminars in Operations and Supply Chain Management
    DSS4811 Data Visualisation & Actionable Intelligence
    DSS4812 Business-Driven Technology

All students are automatically accepted into the Honours programme with the option to withdraw and complete with a basic degree if they wish.

The new curriculum also features a dual-track Honours Programme. Students may choose from 1 of the 2 Honours tracks offered based on their academic inclinations and aspirations.

  1. Research Option: Dissertation (12MCs) in the area of specialization, 2 advanced Independent Study Modules not related to dissertation research area (8MCs), or a Field Service Project
  2. Coursework Option: Three level 4000 business modules in area of specialisation (12MCs), and a Field Study Project (8MCs)

The dissertation requirement will be offered in two tracks: a more research oriented track that will focus on theoretical and empirical research at an appropriate level, and a more applied version that places greater emphasis on application of theory to managerial and business issues. The dissertation topic must be within the student's area of specialisation.

The Field Service Project (FSP) is team-based. This module will add relevance to students' learning and will provide them the opportunity to serve and contribute to businesses, social enterprises and not-for-profit entities. The module is therefore values-based while focused on relevance. Students can only read FSP Module once.

For more information on Honours dissertation and Field Service Project, please click on the links below:

  1. Honours Dissertation
  2. Field Service Project

Students are highly encouraged to pursue a second specialisation, major or minor with Unrestricted Elective Modules. Under this component, students may take any module to fulfil their Unrestricted Elective Modules requirement. That is, they may take modules offered by the Business School and/or modules offered outside the School to fulfil this requirement.

(1) Academic Orientation Modules (AOMs)

AOMs are online-based multimedia modules in Calculus and Statistics, and Microsoft Excel Skills for Business. Fresh to the BBA curriculum, these modules provide consistent pre-requisite knowledge preparation to facilitate more effective learning of core modules in class as a cohort once semester begins.

  1. BPM1701 Calculus and Statistics
  2. BPM1702 Microsoft Excel Skills for Business

(2) Intensive Primer Module

Effective at introducing specific knowledge and experiential skills within a relatively short time frame, this intensive primer module is an initiative by the Business School to ensure all students begin with a comprehensive introduction to ‘Understanding How Business Works’, to appreciate how different business functions work together.

  1. BPM1705 Understanding How Business Works

(3) Career Preparation Module

In nurturing leaders for marketplace impact, the Career Preparation module consists of the following 3 components to focus on exposure and skills and complement the formal programme.

  1. Leadership Seminar Series: To provide greater exposure to industry leaders, students will be required to attend a minimum of 4 seminars delivered by industry leaders each year.
  2. Global Immersion and Study: A requirement for all students, this segment ensures all students receive direct and significant international exposure through participation in a global initiative. This may be a semester abroad, an overseas internship, a case competition or a study trip.
  3. Career Creation Programme: This will comprise a series of activities designed and coordinated by NUS BIZ Career Services to provide students with practical skills. Students will learn job search strategies, resume writing, interviewing skills, understanding one's strengths and job motivations, networking techniques as well as business etiquette and corporate dressing.

For more information on Advanced Placement Credits (APC), please visit the following link - http://www.nus.edu.sg/registrar/edu/UG/graduation.html